Are You Building a Business That Truly Serves Your Life?
On December 21, 2024, my friend and colleague, Lanny Goodman, passed away. Lanny had a profound impact on how I think about business and life. His approach to helping entrepreneurs was deceptively simple yet deeply powerful—because he started with the one question most people never ask.
What do I (the entrepreneur) need and want in life?
Lanny believed that business success isn’t an accident; it’s a matter of design. He distilled the entrepreneurial journey into four essential questions:
- What do I (the entrepreneur) need and want in life?
- How can my business help me achieve that?
- What would such a business need to look like?
- How do we get it to look like that?
Most business owners focus on questions 3 and 4—operations, strategy, growth. But Lanny knew the real work starts with Question 1. Because if your business isn’t designed to serve your deeper needs, what exactly are you working so hard for?
The Hardest—and Most Overlooked—Question
Answering Question 1 isn’t easy. It requires more than surface-level thinking. And it’s not just about you—your business affects your family, your relationships, and the people making sacrifices alongside you. That’s why Lanny insisted that entrepreneurs bring their life partners into the conversation. Success isn’t just about financial returns—it’s about alignment, shared purpose, and a life well-lived.
Bridging Lanny’s 4 Entrepreneur Questions with The 3 Life Questions™
In our final conversations, Lanny and I reflected on how his 4 Entrepreneur Questions and The 3 Life Questions intersect. We agreed: a business should be a vehicle for answering “Yes!” to The 3 Life Questions.
✅ Am I living authentically, from my True Self?
✅ Am I cultivating meaningful relationships?
✅ Am I creating a better world?
A truly successful business doesn’t just generate revenue—it enables you to live with purpose, deepen your relationships, and leave a legacy that matters.
What About You?
If you’re pouring your heart, soul, time, and money into your business, take a step back and ask yourself:
🔹 Have I designed my business to serve my life—or am I simply serving my business?
🔹 Does my work align with what truly matters to me and those I love?
🔹 Am I building something that will deliver a meaningful return—not just financially, but personally and relationally?
If these questions resonate, I invite you to explore them further. Let’s have a conversation—no sales pitch, no agenda. Just 30 minutes to reflect on what truly matters and how you can build a business that serves your life, not the other way around.
Click here https://link.leadbuddy.io/widget/bookings/chris-kenny to book your complimentary, 30-minute conversation.